Google announced on Wednesday the launch of a new social layer in Google search that offers users the ability to recommend content directly in search results, or via buttons that may be added to websites and blogs on the web.
Formerly known as “Google Me, Google +1 is the final version of a project led by Sergey Brin that aimed to bring an Internet search engine leader’s own social order of recommendation that might contribute to the improvement of qualification of sites. Until now, Google Social Search, responsible for managing this task was almost entirely based on third party services, including Twitter, Flickr and LinkedIn.
“Our goal at Google is to get you the most relevant results as quickly as possible. But relevance is linked to relationships, as well as words on web pages, “said Rob Spiro, Product Manager. “Today we have advanced a step further, allowing recommendations to share with the world directly from the Google results.”
+1 Google, which has essentially the meaning of “this is really cool,” is the gateway to Mountain View to re-establish a closer connection with their users and a way to obtain their preferences, in other words, a direct response Facebook and Twitter for a long time that has been collecting information of relevance of the content on the Internet.
The operation of the new feature is relatively simple. Upon activation of the +1 through Google Experimental search results from Google Search (currently only the U.S. version) will now display an additional button next to search results. With one click, the recommendation is automatically posted on Google Profile indicated to friends and social circle for each user. Know your social circle .
Sites and blogs, the Google button +1 have very similar functionality to the search results, allowing readers to contribute to the sharing of information and give prominence to external information. On the other hand, web publishers may see an increase in traffic to their websites, a feedback effect which will be composed mainly by the statements made within its pages.
Now, however, the external button +1 Google is not yet active. If you are interested in adding to your project, Google recommends that you make the entry on that page and wait for the official launch.The forecast for the premiere of the button is to only happen in the coming weeks, which is a little discouraging.
“For social research, we use many signs to identify the most useful recommendations, including items shared with people through Google. Therefore, it can also incorporate other signs, such as their links on sites like Twitter, to ensure their recommendations are as relevant as possible, “the company said.
You probably remember that Google recently opened the possibility to import data from Delicious to Google Bookmarks. A synchronization of this database – a basis of content made especially interesting – it was certainly one of the pillars for a thorough analysis of the service and verify the operation of recommendations during the Dogfood.
For those who like rumors, +1 is a great feature for the birth of a new social network, which would give Google the same power of Facebook to make a connection with thousands of content sites. In the case of Google’s own services, it would be interesting to see an integration with Orkut and Google Reader Further, reducing fragmentation of services and to share a unification between the products.