Sean Ryan, director of games on the site, talk about games in the social network.
Currently, 200 million monthly users playing games on the site.
Sean Ryan, director of games for Facebook
Avoid all Facebook users, especially those who have no interest in games, receive messages like “help fertilize my farm” in its pages, something that can be classified as spam or unwanted messages, was one of the reasons why the network social created and launched this Friday (12) new functions to enhance the user experience in games.
“We have a good gaming system, but we also have a spam problem. Many games send messages to many who do not want to” said Sean Ryan, director of games on Facebook.“We work in recent months to fix this problem and we did. Our engineers understand how to control this type of message, and if you play games, get any more messages on the subject. If you do not play games, receive little or no message about it” .
What Facebook did was work on the algorithm, the site code that controls what appears on the page of messages (the feed) of the user, trying to understand what it actually does within the social network to display messages that are consistent with these actions. The measures, to include a favorite area of ??the site, allows gamers to return to favorite games more easily.
Currently, 200 million people play games on Facebook each month. Among the 80 most popular games of the social network, the average number of active users is 1 million games and applications are the most popular site, which justifies the effort to further popularize the games.
The highlight, according to Ryan, the channel is “Game Ticker,” which brings real-time updates of games that the user’s friends are playing. “It is located in the right corner at the top of the page and also allows, in addition to seeing the outcome of a game any game of a friend, find new games, you did not know, just by clicking the link.” The executive said the new system will display messages on the page the user related to the more games he plays. “No one will receive something you do not like,” he said.
The idea of ??creating “Ticker” came from Mark Zuckerberg, Facebook’s creator. “He wanted to make the gaming experience more social and dynamic and the best way to do this is to show the player what his friend is playing in real time,” explains Ryan. “After all, we’re in a social network.”
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To receive messages from friends who play games on, the user need not do anything, just play one title. Publications on current games will follow the interests of the gamer, or if it stops playing games with time, the messages no longer appear on your page.
On the possibility that the “Ticker” isolate gamers in the social network, which will receive more messages about the games that access through the system, Ryan says there will not be this problem. “The algorithm adjusts over time, and if you are a gamer, will, yes, see the subject on your page. However, issues such as accessing other pages, for example, you will receive messages on the subject. In the end, the key is what you’re telling Facebook what he likes and is interested in accessing the desired content. “
Although the Facebook gaming system is not initially available on mobile devices, such as iOS and Android platforms and game consoles, Ryan says that cell phones and tablets “are crucial to the company.” “In countries like Russia and Japan, access to Facebook occurs in many mobile devices and not the PC. At the moment, we will not have the system for our mobile applications, but we are studying the best way to do that.”
The goal is that in the future, the filter system is available to all Facebook. “In an ideal world, you only receive messages of themes that he likes and want to receive. We’re not there, down the road that begins in the games.”