Chairman of the company says there are obstacles for Google TV.
Google says that more partners will enter the field alongside Sony and Logitech.
Google has a “firm commitment” to its television service and expects to announce several new partners to it soon, said Eric Schmidt, chairman of the company, on Saturday (27).
Google TV, which allows users to combine television and web content to televisions, has received some rave reviews and has been blocked by the big U.S. networks when it was published in the United States in October 2011.
Schmidt told the Edinburgh TV Festival that obstacles to the product so far are in part due to a technical feature of televisions, consumers tend to replace only once every five years.
“We have a firm commitment to continue to improve Google TV,” he said, adding that new companies soon will join the current partners Sony and Logitech for the next version of the system. Logitech makes mice, speakers, webcams and keyboards for computers.
“I think the two will continue with us and many other partners that will arise. Expect an announcement soon,” he said.
Google has long harbors ambitions to expand its business in online advertising, which move U.S. $ 28 billion annually, the arena of television, which receives the lion’s share of advertising dollars in the world.
The company owns YouTube, the popular video site’s online world, but has not announced profits derived from this service since it bought in 2006.
Schmidt said in the lecture on Friday (26), which included the launch of Google TV in Europe for the start of next year.
On Saturday, he said Google had not yet settled their differences with the U.S. networks ABC, NBC and CBS, and hoped that the company did not find similar problems in the British launch of the service.
“We certainly talked to him about reverse its position, and hopefully something will not happen here,” he said, adding that Google was talking to British TV networks.
Like other sectors affected by the Internet, television in general Google suspicion, fearing that the company capture advertising revenue without adding to the heavy cost of programming.
Google argues that the Internet can expand the general advertising market by offering more targeted and effective ads, which encourage companies to invest more in advertising.