Reason would have been ‘change’ due to the creation of the microblogging service photos.
Twitpic to lose users because of the use of photos on Twitter.
The founder of Twitpic photo service, used by Twitter users, Noah Everett launched a social network called Heello , very similar to microblogging. The reason for the creation of the site would have been a “change” due to the release of photos of the Twitter service, a competitor to Twitpic.
The Heello is very similar to Twitter, including microblogging format, with users posting short texts of up to 140 characters. However, instead of tweeting, you “ping” (ping, in English) are retweet the “echo” (echo, in English) and instead “follow” a person in Heello, the user “listens “(listen in English) your friends.
The creator of the social network still has Twitpic integration with Twitter and Facebook, allowing Heello and publish posts to make them appear automatically in the other two services. Everett told VentureBeat that the site will support videos Heello, transfers of places (check-ins, Foursquare and in service), SMS messaging, mobile applications and channels to act as the “lists” of Twitter.
Everett has not announced what will be the business model that Heello to compete with Twitter, will have to overcome the 200 million social network users.