Google, Apple and Microsoft are the world’s most valuable brands, according to a study by consultancy Brand Finance. “Apple has increased its value by 33%, making it more valuable than Microsoft for the first time,” says a company statement.
The data, released in early September, show what was the value of companies by the end of August. The ranking of most valuable brands is often disseminated throughout the month of January, but says the brand has launched an update in September 2011 due to economic conditions.
Google, which was the most valuable brand in January, following the first ranking position in September. Apple rose from 8th to 2nd place between January and September and took second on the Microsoft.
Among the ten most valuable brands are also IBM, Vodafone and AT & T.
They also showed growth between January and September marks Samsung and Intel, which rose by 24% and 23% in their values, respectively.