Google plans to create 20 special channels on YouTube and will spend $ 100 million to produce an unprecedented programming for the Internet, published on Thursday (7) the U.S. newspaper the Wall Street Journal.
“The site is planning a series of changes on your homepage. About 20 channels will have several hours of original programming produced professionally, “the newspaper said.
As the Journal, Google wants to create their own programs, which will be broadcast via streaming and compete with major TV stations. However, the schedule is inexpensive and designed especially for the internet. Supporting the videos will be done through advertising.
It is unclear if Google will begin to spend money to create new programs. However, the sources said, Google would have played major talent agencies in Hollywood for ideas and partnerships. “Probably the company will make arrangements with companies and directors to produce the content,” said the Wall Street Journal.